Over the summer,the massive hits Barbie and Oppenheimer, brought the public back to theaters. The hit pair caused a trend of going to theaters for the first time in years.
The two movies are complete opposites of each other. One is a fictional movie around the Barbie franchise. The other is a biography of Dr. Robert Oppenheimer and the invention of the atomic bomb. People have been flocking to the theaters to see “Bombshell and the A-Bomb as a double bill” according to the BBC. The trend is to see the movies back to back, even though they are polar opposite genres. According to Vox, both movies have “generated around 300 million dollars” and they have been blasting the theaters away.
Many people have seen this as a joke and decided to participate in the meme. People head to the theaters to see both movies. The meme has grown into a worldwide phenomenon. It matches a dark, eerie vibe with light and pink vibe in the spotlight.
The “meme formats on polar opposite subjects are a common formula for virality” according to NBC. Cinema hasn’t seen this big of a hit to the movies and it is great to see the power of memes to bring people to the theaters.
